A.I. the next frontier of tourism.

Italy’s Tourism Board says A.I. is the next frontier in tourism. It will provide tourists with up-to-date information to avoid crowds and organize their visits. As well as embracing technology, Italy is promoting its villages as destinations and its transport system to improve sustainability. Tanya Beckett talks to Maria Elena Rossi, Director of Marketing & Promotion. Italian Tourism Board (ENIT)

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