Science of Memory

The Science of Memory, the latest thought-leadership research project from BBC News, combines neuroscience with emotion tracking techniques to explore the relationship between emotions and memory.

By combining emotion tracking technology with neuroscience techniques, we have uncovered a deeper understanding of how to create memorable and emotionally engaging content.

Download the PDF to see the key learnings and recommendations.

RESEARCH OVERVIEW

The study analysed six brand films created by BBC StoryWorks for clients, measuring emotional and memory response from over 2,000 participants globally to see how they engaged with the content and what elements they committed to long-term memory.

To find out more or see how your brand could benefit from these insights, email: internationalsales@bbc.com

View other insight studies from BBC News

Science of Engagement

Analysing the link between emotions and their effect on campaign objectives.


Audio: Activated

How to leverage the persuasive power of branded podcasts on listeners.


Africa Affluent Millenials

How Africa's growing middle-class consumers engage with different brands.