Apps
Display
MPU - 300x250
The MPU 300x250 is a versatile, medium rectangle format that works cross-platform and enables brands to amplify messaging at scale, either static or animated.
Native News app Promo
Native News App Promo ad appears on the BBC News app homepage and is a static image with the advertiser's and BBC Storywork's logos included. It's only available on Android mobile devices.
mApp 320x50
The mApp 320x50 ad is usually placed at the top of a web page, so it will be seen immediately by the user when the page loads, and remains static.
NewsApp Leaderboard
The Leaderboard's wide format is reader-friendly and ideal for showcasing brand messaging, product imagery and multimedia at scale.
NewsApp Wide Leaderboard
The Wide Leaderboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970x300 and must include a close button.
Video
YouTube Pre-roll videos
YouTube Pre-Roll Video ads run before a regular YouTube video starts. Pre-roll ads are usually 15, 30, or 60 seconds long and cannot be skipped, so viewers must watch it all before their video begins.
News App Pre-roll VOD
A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.
Prestitial & interstitial
Prestitial & Intersitial ads are interactive, full-screen ads that cover the interface of the app and appear on swipe of the stories.