Sponsorship Logo - Web

The Sponsorship Logo indicates content in direct association with BBC globally renowned and award-winning journalism. Sponsorship labelling to be included in all series/franchise Pillar and Sub-Section index pages.

Markets Availability Global excluding UK
Device Availability

Desktop, phone, Tablet Web

Pillars and Section Index Pages only. (needs a new page / link on the microsite)

Dimensions (w x h)


Accepted Ad Formats




Initial file load Max File Size: 100kb
Secondary (Polite) File Download Max Size: 500kb
BBC approved third party vendor list 3rd party vendor must be on BBC's approved vendor list
Third Party Ad Serving Creatives N/A
Third Party Tracking

3rd party impression and click trackers allowed.

Must be vendor on BBC's approved vendor list

Third Party Vendor requirements


Execution Guideline

1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Animation/Looping Guidelines Not allowed
Banner Expansion Guidelines Expansion not accepted
Video Guidelines Not allowed
Audio Guidelines Not allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 8-Mar-24