Skybox is a new ad format that will run on Desktop only, within the Pillar indexes & Sub-indexes.

Markets Availability 

All available markets

Device Availability Dimensions (w x h)



Accepted Ad Formats

Gif, Jpeg, PNG


3rd party Ad Serving Tag (All rich media banner-mandatory)

3rd party vendor must be on BBC's approved vendor list


Must be 3rd Party Ad Served only.

HTML5 should support GPT Sync, Async and Legacy Dart rendering.

HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing

Initial file load Max File Size:

100 kb

Secondary (Polite) File Download Max Size: 500 kb
Third Party Ad Serving Creatives

Allowed-3rd party vendor must be on BBC's approved vendor list

Tag must be SSL/Secured only.

Third Party Tracking

3rd Party Impressions Tracking Allowed

3rd Party Click Tracking Allowed

3rd party vendor must be on BBC's approved vendor list



Tracking URLs–Add tracking URLs if available (or upload entire tracking sheet to supporting files)

Supporting Files–Upload all creative assets to be used or referenced in the campaign, especially:Images (.jpg, .png, .gif, .tif)Logos (.svg, .eps)

Photoshop or Illustrator projects (.psd, .ai)

Brand guidelines documents (.pdf, .doc)Fonts (.otf, .ttf)

**All assets can be batched and uploaded in .zip file**

Ad Tag Types-Which platform will the ads be scheduled through?

Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360,DV360, GAM (formerly DFP), Google Display Network,IBM Weather, Marketron, Roku OneView, SmartAdServer, The Trade Desk, VPAID

Specify Ad Tag Parameters (optional)-Publisher,Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.

Execution Guidelines

Edge to Edge & 250 pixel depth

Ad scrolls with user and will have thin ad at top as users scroll down will re-open as users scroll back

Ad is below BBC Logo on index

Animation/Looping Guidelines

Animation & Looping: Allowed. Up to 30 sec max

Video Guidelines


Video max duration: 15 sec (Auto-play, sound on mute)

Video max duration: 30 sec (User click to play, sound on mute)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max File size: 2.2 MB

Frame rate: 24 fps recommended

Audio Guidelines

Allowed - Sound must be on mute

Must implement Audio On/Off Toggle button

Ad Submission Deadline 5 Working Days
BBC approved 3rd party vendor list Approved 3rd party vendor list
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 01-02-24