News App Pre-Roll Video

A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.

Markets Availability All available markets
Device Availability Dimensions (w x h)

Mobile App


Accepted Ad Formats


3rd party

VAST 2.0/3.0 Tag

VPAID not accepted

3rd party vendor must be on BBC's approved vendor list

Max Video Duration

5 to 15 sec video: Skippable or Non-skippable 15sec to 30sec: Skippable or Non Skippable

15 sec to 30 sec video: Skippable or Non-Skippable

Above 31 + sec max to 90 sec - Skippable only (Skip button within first 6 seconds of the ad)

Skip function is a countdown of 6 sex at which point the user can skip the Ad.

Skip function will appear at the bottom right corner

Max File Size

Up to 15 sec video: 1.1 MB

Up to 30sec video: 2.2 MB

Up to 60sec video: 3.3 MB

Up to 90sec video: 4.4 MB

Video Execution Guideline

Skip function must be enabled at 6 sec point for duration longer than 31 +sec - Skip function is a countdown of 6 sec at which point the user can skip the video Ad. This will be at the bottom right- hand corner

Video Duration: 90 sec max

AVC: Yes (Baseline: Level 3.0)

Aspect ratio: 16:9 only

Resolution: 512x288

Video bitrate: Up to 512kbps

Video Codec: H.264

Frame rate: 25 FPS (PAL) recommended

Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps

Audio format:HE-AAC

Audio level range: -3 dBfs to -1 dBfs

Audio Channel: 2 channel stereo mix

Protocol: HTTP Progressive download

Third Party Ad Serving Creatives Allowed - VAST 2.0 or VAST 3.0 Tag
Audio Guidelines NA. (Sound will be on in this video content environment)
Execution Guidelines Ensure landing page are mobile optimized for Mobile Web placements
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 27-Oct-23