YouTube Pre-roll videos
YouTube Pre-Roll Video ads run before a regular YouTube video starts. Pre-roll ads are usually 15, 30, or 60 seconds long and cannot be skipped, so viewers must watch it all before their video begins.
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Mobile App 640x360 |
| Accepted Ad Formats |
MP4 3rd party VAST 2.0/3.0 Tag VPAID not accepted |
| Max Video Duration | 5 to 15 sec video: Skippable or Non-skippable 15sec to 30sec: Skippable or Non Skippable Above 31 + sec max to 90 sec -Skippable only (Skip button within first 6 seconds of the ad) Skip function is a countdown of 6 sec at which point the user can skip the Ad. Skip function will appear at the bottom right corner |
| Max File Size |
Up to 15 sec video: 1.1 MB Up to 30sec video: 2.2 MB Up to 60sec video: 3.3 MB Up to 90sec video: 4.4 MB |
| Video Execution Guideline |
Skip function must be enabled at 6 sec point for duration longer than 31 +sec - Skip function is a countdown of 6 sec at which point the user can skip the video Ad. This will be at the bottom right- hand corner Video Duration: 90 sec max AVC: Yes (Baseline: Level 3.0) Aspect ratio: 16:9 only Resolution: 640x360 Video bitrate: Up to 512kbps Video Codec: H.264 Frame rate: 25 FPS (PAL) recommended Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps Audio format:HE-AAC Audio level range: -3 dBfs to -1 dBfs Audio Channel: 2 channel stereo mix Protocol: HTTP Progressive download |
| Audio Guidelines | NA. (Sound will be on in this video content environment) |
| Execution Guidelines | Ensure landing page are mobile optimized for Mobile Web placements |
| Short Intro for Overview Page | Attain contextual alignment in a high-quality format with Onsite Pre-Roll Video. Reach relevant and engaged users in a creative and harmonious manner |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 11-Jan-22 |