StoryWorks App Promo

StoryWorks App Promo ad appears on the BBC News app and is a static image with the advertiser's and BBC StoryWork's logos included. It's available on IOS and Android mobile devices.

Markets Availability Global excluding UK
Device Availability

Mobile App across Android and IOS

Dimensions (w x h)

300x250

Accepted Ad Formats and File size

JPEG and PNG Only

HTML5

Not Allowed

Initial file load Max File Size: 1MB
Secondary (Polite) File Download Max Size: 1MB
BBC approved third party vendor list 3rd party vendor must be on BBC's approved vendor list
Third Party Ad Serving Creatives 3rd party ad served not available
Third Party Tracking 3rd party impression and click trackers allowed. 3rd party vendor must be on BBC's approved vendor list.
Third Party Vendor requirements

.eps Logo

Call to action

Client style guide if desired

Execution Guideline

Hero Image

Image will be scaled & center cropped so that it fills the full space of the design.

Index Logo

The BBC logo to be associated with the campaign Image will be scaled so that it’s height fits within the dimensions

There are no maximum or minimum dimensions for the image

Image must be in .jpg or .png format.

Sponsor Logo

The logo associated with the Sponsor of the content

Image will be scaled so that it’s height fits within the dimensions.

There are no maximum or minimum dimensions for the image

Image must be in .jpg or .png format.

Headline

The headline text for the campaign.

The text will wrap indefinitely.

Animation/Looping Guidelines N/A
Banner Expansion Guidelines N/A
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 15-Mar-24