News App MPU 300x250

The MPU 300x250 is a versatile, medium rectangle format that works cross-platform and enables brands to amplify messaging at scale, either static or animated.

Markets Availability All available markets
Device Availability Dimensions (w x h)

Mobile App

300x250

Accepted Ad Formats and File size

Gif, Jpeg, PNG - 150 Kb

HTML5 -Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: NA
Secondary (Polite) File Download Max Size: NA
HTML5 Info For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Execution Guideline

1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized for Mobile App

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines NA
Video Guidelines NA
Audio Guidelines No Audio Allowed
Short Intro for Overview Page  The Medium Rectangle is a versatile format that works cross-platform, and enables brands to amplify messaging at scale it stays static or animated.
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 27-Oct-23
Markets Availability All available markets
Device Availability Dimensions (w x h)

Mobile App

300x250

Accepted Ad Formats and File size

HTML5 -Zip folder 100 KB

3rd party Ad Serving Tag

MRAID Tags-APPS

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: 200kb max
Secondary (Polite) File Download Max Size: 300kb max
HTML5 Info For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Execution Guideline

1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized for Mobile App

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines

Mobile App:

Allowed - User Tap to Full Screen

Must have close button

Video Guidelines

Allowed:-

Video max duration: 15sec (Auto-play, sound on mute)

Video max duration: 30sec (User click to play, sound on mute)

More than 30 sec:(Auto play allowed only till 15 sec mark and click to play rest of the video)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max File size: 2.2MB

Frame rate: 24fps recommended

Audio Guidelines

Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button

Short Intro for Overview Page The Medium Rectangle is a versatile format that works cross-platform, and enables brands to amplify messaging at scale.
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 27-Oct-23