ACast Podcast

The ACast Podcast is an audio ad that is served as a pre, mid or post roll advertisement. Audio is delivered no matter where the content is being consumed, so Acast platforms.

Markets Availability All markets except UK
Device Availability Mobile
Accepted Ad Formats Audio File - MP3
Third Party Ad Serving Creatives

Full Managed Service by 3rd party (ACAST)

Inventory check from P&I

Third Party Tracking

3rd Party Impressions Tracking Allowed

Allowed Vendors: Adform, Atlas, DCM, Flashtalking, Podtrac, Sizmek

Audio Execution Guideline

To provide 30sec max audio file in MP3 (at least 192kbps) 44-100 kHz

Allowed dB levels: Min -9bB / Max -6dB

(50% of maximum output)

Animation/Looping Guidelines Not allowed
Video Guidelines Not Applicable
Ad Submission Deadline 5 Working Days
BBC approved 3rd party vendor list ACAST approved vendors: Adform, Atlas, Campaign Manager, Flashtalking, Podtrac, Sizmek. Any other third party trackers must go through a 2-week testing period. Discrepancy between third party ad server and Acast ad server must be below 10% for approval.
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21