ACast Podcast
The ACast Podcast is an audio ad that is served as a pre, mid or post roll advertisement. Audio is delivered no matter where the content is being consumed, so Acast platforms.
| Markets Availability | All markets except UK |
| Device Availability | Mobile |
| Accepted Ad Formats | Audio File - MP3 |
| Third Party Ad Serving Creatives |
Full Managed Service by 3rd party (ACAST) Inventory check from P&I |
| Third Party Tracking |
3rd Party Impressions Tracking Allowed Allowed Vendors: Adform, Atlas, DCM, Flashtalking, Podtrac, Sizmek |
| Audio Execution Guideline |
To provide 30sec max audio file in MP3 (at least 192kbps) 44-100 kHz Allowed dB levels: Min -9bB / Max -6dB (50% of maximum output) |
| Animation/Looping Guidelines | Not allowed |
| Video Guidelines | Not Applicable |
| Ad Submission Deadline | 5 Working Days |
| BBC approved 3rd party vendor list | ACAST approved vendors: Adform, Atlas, Campaign Manager, Flashtalking, Podtrac, Sizmek. Any other third party trackers must go through a 2-week testing period. Discrepancy between third party ad server and Acast ad server must be below 10% for approval. |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |