YouTube Companion Banner

The YouTube ad is a pre-roll VOD that appears across all BBC YouTube channel.

Markets Availability Global
Device Availability Desktop
Dimensions (w x h) 300x60 Companion Banner
Accepted Ad Formats File types: JPEG, GIF, or PNG
GIF frame rate: Less than 5 frames per second


Initial file load Max File Size: Maximum size: 150 KB
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list YouTube Ads Data Hub
Third Party Ad Serving Creatives N/A
Third Party tracking YouTube Ads Data Hub
Third Party Vendor requirements N/A
Execution Guidelines Refer to Video Guidelines & YouTube technical specs sections
Animation / Looping Guidelines N/A
Banner Expansion Guidelines N/A
Video Guidelines N/A
Video Duration N/A
Max File Size Up to 150KB
YouTube technical specs
Specs for all YouTube formats and campaign types
Audio Guidelines N/A
Additional resources-YouTube Vast Validator
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 31-Mar-2024