YouTube
| Markets Availability | Global |
| Device Availability | Desktop & Mobile |
| Dimensions (w x h) | 480x360 (Non-Skippable) 480x361 (Skippable) 300x60 Companion Banner |
| Accepted Ad Formats | Client's YouTube Video URL Vast 2.0 tag for Non-skippable Vast 3.0 for Skippable VPAID is not allowed on YouTube MP4 3rd party vendor must be on BBC's approved vendor list |
| HTML5 | |
| Initial file load Max File Size: | Up to 15 sec video: 1.1 MB |
| Secondary (Polite) File Download Max Size: | N/A |
| BBC approved third party vendor list | YouTube Ads Data Hub |
| Third Party Ad Serving Creatives | Vast 2.0 tag for Non-skippable Vast 3.0 for Skippable |
| Third Party tracking | YouTube Ads Data Hub |
| Third Party Vendor requirements | N/A |
| Execution Guidelines | Refer to Video Guidelines & YouTube technical specs sections |
| Animation / Looping Guidelines | N/A |
| Banner Expansion Guidelines | N/A |
| Video Guidelines | YouTube Video Specs |
| Video Duration | YouTube-hosted / Site Served: 6 seconds maximum for bumper ads 15 seconds maximum for non-skippable ads (All markets) 20 seconds maximum for non-skippable ads (EMEA, India, Mexico, Malaysia and Singapore only) 12 seconds minimum to 6 minutes maximum for skippable ads 60 seconds maximum for skippable ads on YouTube Kids ----------------------------------------------------------- Third-Party Served (VAST-Compliant): 6 seconds maximum for bumper ads 15 seconds maximum for non-skippable ads (All markets) 20 seconds maximum for non-skippable ads (EMEA, India, Mexico, Malaysia and Singapore only) Up to 6 minutes maximum for skippable ads (Skippable video with skip enable at 5 seconds) |
| Max File Size | Up to 15 sec video: 1.1 MB 16 sec – 30 sec video: 2.2 MB 31 sec – 6 minutes: 5 MB |
| YouTube technical specs | https://support.google.com/displayspecs/answer/6244563?hl=en&amp%3Bref_topic=6244532 |
| Specs for all YouTube formats and campaign types | https://support.google.com/google-ads/answer/13547298?hl=en |
| Audio Guidelines | Sound must be on mute / Sound must be user click initiated. Audio buttons will be added automatically |
| Additional resources-YouTube Vast Validator | https://ytvastqa.appspot.com/ |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 8-Mar-2024 |