BBC Podcast

The BBC Podcast is an audio ad that is served as a pre, mid or post roll advertisement. Audio is delivered no matter where the content is being consumed, so Acast platforms.

Markets Availability All markets except UK
Device Availability Mobile
Dimensions (w x h) N/A
Accepted Ad Formats Audio File - MP3


Image file size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list

Approved Audio 3rd party vendor list

2-week testing period.
Discrepancy between third party ad server and Acast ad server must be below 10% for approval.

Third Party Ad Serving Creatives Approved Audio 3rd party vendor list
Third Party tracking 3rd Party Impressions Tracking Allowed
Allowed Vendors: Adform, Atlas, DCM, Flashtalking, Podtrac, Sizmek
Third Party Vendor requirements For Audio Creation:
Desired Voice [in voice of BBC, specific accent]
Execution Guidelines N/A
Animation / Looping Guidelines Not allowed
Banner Expansion Guidelines N/A
Video Guidelines Duration and skip function:
30s and below: can be skippable or non-skippable
31s and above: Must be skippable
Max duration: 90s.
Audio Guidelines To provide 30 - 60second audio file in MP3 (at least 192kbps) 44-100 kHz
Allowed dB levels: Min -9bB / Max -6dB
(50% of maximum output)
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-Mar-2024