Mobile Interscroller

The Mobile Interscroller ad serves from a 300x250 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".

Device Availability Dimensions (w x h)

All phones - Mobile Web - Article pages only

300x250 - Responsive Ad - Expand to full screen width(Tag should be responsive - which means usually will be 0x0)

Accepted Ad Formats

3rd party Tag - must be responsive Tag

For Interscrollers - Only Celtra, Sizmek & Bonzai allowed

Execution Guideline

Responsive - Expansion automatic - to full width of screen

Top bar above creative will show ADVERTISMENT, bottom bar will show CONTENT CONTINUES

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Video Guidelines


Video max duration: 15sec (Auto-play, sound on mute)

Video max duration: 30sec (User click to play, sound on mute)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max File size: 2.2MB

Frame rate: 24fps recommended

Video bitrate: 512 kbps

Audio bitrate: 96 kbps

Audio Guidelines

Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button

Ad Submission Deadline 7 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21