Interscroller
The Interscroller ad serves from a 300x250 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".
| Device Availability Dimensions (w x h) |
All phones - Mobile Web BBC.com - Article pages only 300x250 - Responsive Ad - Expand to full screen width(Tag should be responsive - which means usually will be 0x0) |
| Accepted Ad Formats |
3rd party Tag - must be responsive Tag For Interscrollers - Only Celtra, Sizmek & Bonzai allowed |
| Execution Guideline |
Responsive - Expansion automatic - to full width of screen Top bar above creative will show ADVERTISMENT, bottom bar will show CONTENT CONTINUES |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Video Guidelines |
Allowed:- Video max duration: 15sec (Auto-play, sound on mute) Video max duration: 30sec (User click to play, sound on mute) Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended Video bitrate: 512 kbps Audio bitrate: 96 kbps |
| Audio Guidelines |
Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 7 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |