News App Pre-Roll Video

A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.

Markets Availability Global excluding UK
Device Availability New BBC App (Android and iOS)
Dimensions (w x h) 640x360
Accepted Ad Formats MP4
3rd party VAST 2.0/3.0 Tag
VPAID not accepted
3rd party vendor must be on BBC's approved vendor list


Image file size: Up to 15 sec video: 1.1 MB
Up to 30sec video: 2.2 MB
Up to 60sec video: 3.3 MB
Up to 90sec video: 4.4 MB
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3rd party Vendor List
Third Party Ad Serving Creatives Allowed - VAST 2.0 or VAST 3.0 Tag
Third Party tracking 3rd party impression and click trackers allowed.
Must be vendor on BBC's approved vendor list
Third Party Vendor requirements N/A
Execution Guidelines Video Duration: 90 sec max

AVC: Yes (Baseline: Level 3.0)

Aspect ratio: 16:9 only

Resolution: 640x360
Video bitrate: Up to 512kbps

Video Codec: H.264

Frame rate: 25 FPS (PAL) recommended

Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps

Audio format:HE-AAC

Audio level range: -3 dBfs to -1 dBfs

Audio Channel: 2 channel stereo mix

Protocol: HTTP Progressive download
Banner Expansion Guidelines N/A
Video Guidelines Duration and skip function:
30s and below: can be skippable or non-skippable
31s and above: Must be skippable
Max duration: 90s.
Audio Guidelines Sound will be on in this video content environment
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 14-Mar-2024