News App MPU 300x250

The MPU 300x250 is a versatile, medium rectangle format that works cross-platform and enables brands to amplify messaging at scale, either static or animated.

Markets Availability Global excluding UK
Device Availability Desktop, Phone, Tablet
Dimensions (w x h) 300x250
Accepted Ad Formats Gif, Jpeg, PNG - 150 KB
HTML5 -Zip folder 150 KB
3rd party Ad Serving Tag
3rd party vendor must be on BBC's approved vendor list
HTML5

HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
For more info on HTML5:

https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/

Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3rd party Vendor List
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor requirements Requirements if BBC/Vendor creating:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)
Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**
Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart
AdServer, The Trade Desk, VPAID
Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Execution Guideline 1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents.
Ensure images and landing page are mobile web optimized for Mobile App
Animation/Looping Guidelines Animation & Looping: Allowed; Up to 30 sec max
Banner Expansion Guidelines N/A
Video Guidelines N/A
Audio Guidelines No Audio Allowed
Short Intro for Overview Page The Medium Rectangle is a versatile format that works cross-platform, and enables brands to amplify messaging at scale it stays static or animated.
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 12-Mar-2024
Markets Availability Global excluding UK
Device Availability Mobile App
Dimensions (w x h) 300x250
Accepted Ad Formats and File Size HTML5 -Zip folder 150 KB
3rd party Ad Serving Tag
MRAID Tags-APPS
3rd party vendor must be on BBC's approved vendor list
HTML5

HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
For more info on HTML5:

https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/

Initial file load Max File Size: 200 KB max
Secondary (Polite) File Download Max Size: 300 KB max
BBC approved third party vendor list Approved 3rd party Vendor List
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor requirements Requirements if BBC/Vendor Creating:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)
Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**
Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart
AdServer, The Trade Desk, VPAID
Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Execution Guideline 1 pixel black/dark border for creative that has white background.
Ad cannot resemble BBC contents.
Ensure images and landing page are mobile web optimized for Mobile App
Animation/Looping Guidelines Animation & Looping: Allowed; Up to 30 sec max
Banner Expansion Guidelines Mobile App:
Allowed - User Tap to Full Screen
Must have close button
Video Guidelines Allowed:
Video max duration: 15 sec (Auto-play, sound on mute)
Video max duration: 30 sec (User click to play, sound on mute)
More than 30 sec: (Auto play allowed only till 15 sec mark and click to play rest of the video)
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2 MB
Frame rate: 24 fps recommended
Audio Guidelines Allowed - Sound must be on mute.
Must implement Audio On/Off Toggle button
Short Intro for Overview Page The Medium Rectangle is a versatile format that works cross-platform, and enables brands to amplify messaging at scale.
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 12-Mar-2024