The Headliner ad appears at the top of the page in a 970x250 slot and pushes the content when expanded. It works across desktop devices and large tablets, and is fully responsive to page width.
|Markets Availability||All available markets|
|Device Availability Dimensions (w x h)||
Desktop & Large Tablet (Landscape) Only
Width: Minimum 986px, but fully responsive to page width
Height: 250px collapsed; 500px expanded
|Accepted Ad Format:||
3rd party Ad Serving Tag
Image files (jpg, png, gif, tiff): No size limit when providing for design; high-res (1000px min ideally)
Allowed - Deviceful *only*
1 pixel black/dark border for creative that has white background.
Ad cannot resemble BBC contents.
Ensure images and landing page are mobile web optimized.
CLIENT TO PROVIDE: Image and/or video assets; design files (PSD, EPS, AI) and/or PDF of storyboards; copy (Word doc or in email)
|Animation/Looping Guidelines||Animation & Looping: Allowed. Up to 30sec max|
|Banner Expansion Guidelines||
User click-to-expand DOWN (pushes down site content): to 500px
Full canvas size (collapsed): 2160x500
Safe zone (collapsed): 1972x500 (centered in canvas)
Full canvas size (expanded): 2160x1000
Safe zone (expanded): 1972x1000 (centered in canvas)
Allowed: 15sec recommended
User click to play, sound on mute
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2MB
Frame rate: 24fps recommended
Allowed - Sound must be on mute.
Must implement Audio On/Off Toggle button
|Ad Submission Deadline||14 Working Days: Deviceful has 9-day turnaround time to create unit; BBC has 5-day turnaround time for trafficking.|
|Ad Policies and Technical Specifications||BBC Ad Policies and Technical Specs|