Sponsorship Logo - Web

The Sponsorship Logo indicates content in direct association with BBC globally renowned and award-winning journalism. Sponsorship labelling to be included in all series/franchise Pillar and Sub-Section index pages.

Markets Availability Global excluding UK
Device Availability Desktop, phone, Tablet Web
Pillars and Section Index Pages only. (needs a new page / link on the microsite)
Dimensions (w x h) 100x50
Accepted Ad Formats JPEG, PNG


Initial file load Max File Size: 100kb
Secondary (Polite) File Download Max Size: 500kb
BBC approved third party vendor list Approved 3rd party Vendor List
Third Party Ad Serving Creatives Must not be 3rd party ad served
Third Party tracking 3rd party impression and click trackers allowed.
Must be vendor on BBC's approved vendor list
Execution Guideline Logo must be in white or black background
Animation/Looping Guidelines Not allowed
Banner Expansion Guidelines Expansion not accepted
Video Guidelines Not allowed
Audio Guidelines Not allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 8-Mar-2024