StoryWorks Web Promo

StoryWorks Web Promo ad appears on the BBC News homepage and is a static image with the advertiser's and BBC StoryWork's logos included.

Markets Availability Global excluding UK
Device Availability New BBC Desktop & Mobile Web
Dimensions (w x h) 300 x 455
Accepted Ad Formats JPEG, PNG
HTML5 Not Allowed
Initial file load Max File Size: 350 KB max
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3rd party vendor list
Third Party Ad Serving Creatives Must not be 3rd party ad served
Third Party tracking Not Allowed
Third Party Vendor Requirements .eps Logo
Call to action
Client style guide if desired
Execution Guideline

Story Image
Image will be scaled & center cropped so that it fills the full space of the design. 1280 x 720 px, 250 KB

Story Title
Max 20 characters.

Story Headline
The headline text for the campaign.
The text will wrap indefinitely.
Max 100 characters.

Sponsor Logo
The logo associated with the Sponsor of the content
Image will be scaled so that it’s height fits within the dimensions.
There are no maximum or minimum dimensions for the image
Image must be .png with transparent background, 500 x 270 px, 20 KB file size

Animation/Looping Guidelines Not allowed
Banner Expansion Guidelines N/A
Video Guidelines Not allowed
Audio Guidelines Not allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 12-Apr-2024