Prestitial & Interstitial

Prestitial & Interstitial ads are interactive, full-screen ads that cover the interface of the app and appear on swipe of the stories.

Markets Availability Global excluding UK
Device Availability Mobile Web
Ad on entry point of any commercialised page on mobile devices
Dimensions (w x h) Mobile phone: Portrait only (320x480)
Tablet: Portrait Only (768x1024)
Responsive to device.
Portrait Orientation Only
Accepted Ad Formats 3rd party Tag - must be responsive Tag
mWeb Prestitial: JPEG accepted - 768x1024 recommended for auto-sizing to mobile devices. (Only Portrait)
JPEG, PNG, animated GIF - Refer above for dimension
3rd party vendor must be on BBC's approved vendor list

HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing

Initial file load Max File Size: Max file size: 80kb
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3P Vendor List
Third Party Ad Serving Creatives N/A
Third Party tracking N/A
Third Party Vendor Requirements Requirements:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)
Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**
Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart
AdServer, The Trade Desk, VPAID
Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Execution Guideline a) Close X button: - Publisher will be implementing the close button if it's 1st party Ad Served (jpeg/png/gif) Please implement close button if it's 3rd party ad served. Close button must be always visible, top-right corner.

b) Auto Close Action: Please include auto-close action after 15 sec regardless of user interaction if ad served by 3rd party vendor.

c) 1 pixel black/dark border for creative must be implemented. Ad cannot resemble BBC contents.

d) Expanding size is not allowed.

e) Mobile web prestitial will appear at entry point to and will be frequency cap once every 24 hours per user.
Animation/Looping Guidelines Animation & Looping: Up to 15 sec max. (All animation should stop by 15 sec)
Banner Expansion Guidelines N/A
Video Guidelines Allowed - via 3rd party ad served Video Max Duration: 15sec (Auto-play, sound must be on mute)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max file size: 1.1 MB

Frame rate: 24fps recommended
Audio Guidelines Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button
Ad Submission Deadline 7 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 15-Mar-2024