mWeb - Mobile 300x50 Banner

The mWeb 300x50 banner is usually placed at the top of a page, so it can be seen immediately by the user when the page loads for maximum exposure.

Markets Availability All available markets
Device Availability Dimensions (w x h) Mobile Web only 300x50
Accepted Ad Formats

Gif, Jpeg, PNG - 40 Kb

HTML5 -Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
HTML5 Info For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Execution Guideline

1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21