Halfpage

The Half Page provides a versatile, cross-platform format that allows brands to amplify messaging at scale, which can stay static or animated.

Markets Availability All areas and sites (except Video Asset pages)
Device Availability Dimensions (w x h)

Desktop & Large Tablet (Landscape) Only

300x600

Accepted Ad Format:

GIF, JPEG, PNG / 150kb max

HTML5 -Zip folder 100 KB

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Execution Guideline

1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized for Mobile Web.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines NA
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21
Markets Availability All areas and sites (except Video Asset pages)
Device Availability Dimensions (w x h)

Desktop & Large Tablet (Landscape) Only

300x600

Accepted Ad Format:

HTML5 - Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Execution Guideline

1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines

Desktop:

Allowed - Can only be click to expand from 300x600 to 600x600 max size with close button.

Expansion must be Left only

Not allowed on Large Tablet

Mobile web:

Allowed - Can only be click to expand from 300x600 to 600x600 max size with close button.

Expansion must be Left only

Not allowed on Large Tablet

Video Guidelines

Allowed:-

Video max duration: 15sec (Auto-play, sound on mute)

Video max duration: 30sec (User click to play, sound on mute)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max File size: 2.2MB

Frame rate: 24fps recommended

More than 30 sec:(Auto play allowed only till 15 sec mark and click to play rest of the video)

Audio Guidelines

Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button

Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21