Halfpage
The Half Page provides a versatile, cross-platform format that allows brands to amplify messaging at scale, which can stay static or animated.
| Markets Availability | All areas and sites (except Video Asset pages) |
| Device Availability Dimensions (w x h) |
Desktop & Large Tablet (Landscape) Only 300x600 |
| Accepted Ad Format: |
GIF, JPEG, PNG / 150kb max HTML5 -Zip folder 100 KB |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized for Mobile Web. |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines | NA |
| Video Guidelines | No Video Allowed |
| Audio Guidelines | No Audio Allowed |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |
| Markets Availability | All areas and sites (except Video Asset pages) |
| Device Availability Dimensions (w x h) |
Desktop & Large Tablet (Landscape) Only 300x600 |
| Accepted Ad Format: |
HTML5 - Zip folder 100 KB 3rd party Ad Serving Tag |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized. |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines |
Desktop: Allowed - Can only be click to expand from 300x600 to 600x600 max size with close button. Expansion must be Left only Not allowed on Large Tablet Mobile web: Allowed - Can only be click to expand from 300x600 to 600x600 max size with close button. Expansion must be Left only Not allowed on Large Tablet |
| Video Guidelines |
Allowed:- Video max duration: 15sec (Auto-play, sound on mute) Video max duration: 30sec (User click to play, sound on mute) Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended More than 30 sec:(Auto play allowed only till 15 sec mark and click to play rest of the video) |
| Audio Guidelines |
Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |