Headliner
The Headliner Expanded ad appears at the top of the page in a 970x250 slot and pushes the content when expanded. It works across desktop devices and large tablets, and is fully responsive to page width.
| Markets Availability | Global excluding UK |
| Device Availability | Desktop |
| Dimensions (w x h) | Edge to edge width & 250 pixels deep 500 pixels deep when expanded |
| Accepted Ad Formats | Gif, Jpeg, PNG HTML5 3rd party Ad Serving Tag (All rich media banner - mandatory) |
| HTML5 | Must be 3rd Party Ad Served only. HTML5 should support GPT Sync, Async and Legacy Dart rendering. HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | N/A |
| Secondary (Polite) File Download Max Size: | N/A |
| BBC approved third party vendor list | Approved 3rd party vendor list |
| Third Party Ad Serving Creatives | Allowed - 3rd party vendor must be on BBC's approved vendor list Tag must be SSL/Secured only. |
| Third Party tracking | 3rd Party Impressions Tracking Allowed 3rd Party Click Tracking Allowed 3rd party vendor must be on BBC's approved vendor list |
| Third Party Vendor Requirements | Requirements: Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files) Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially: Images (.jpg, .png, .gif, .tif) Logos (.svg, .eps) Photoshop or Illustrator projects (.psd, .ai) Brand guidelines documents (.pdf, .doc) Fonts (.otf, .ttf) **All assets can be batched and uploaded in .zip file** Ad Tag Types - Which platform will the ads be scheduled through? Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart AdServer, The Trade Desk, VPAID Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes. |
| Execution Guideline | ROS & SPONSORSHIP | TARGETING PERMITTED Edge to Edge (Responsive) width & 250 pixel height Edge to Edge (Responsive) width & 500 pixel height when expanded Ad is user expanded Can include Rich Media - See Glossary |
| Animation/Looping Guidelines | Animation & Looping is Allowed. Up to 30sec max |
| Banner Expansion Guidelines | NOTE - Expansion is Top Ad Slot Only User click-to-expand DOWN (pushes down site content): to 500px User click-to-collapse Full canvas size (collapsed): 2160x500 Safe zone (collapsed): 1972x500 (centered in canvas) Full canvas size (expanded): 2160x1000 Safe zone (expanded): 1972x1000 (centered in canvas) |
| Video Guidelines | Allowed: 15sec recommended User click to play, sound on mute Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended |
| Audio Guidelines | Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 14 Working Days: Deviceful has 9-day turnaround time to create unit; BBC has 5-day turnaround time for trafficking. |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 03-Jun-2024 |