Billboard

The Billboard provides a beautiful canvas for broad stroke brand building. It serves as an opportunity to engage and provoke audiences with stunning imagery, rich video and stimulating media.

Markets Availability All available markets
Device Availability Dimensions (w x h)

Mobile Web (on Large Tablets*; Landscape only)

970x250

Accepted Ad Formats

Gif, Jpeg, PNG - 40 Kb

HTML5 -Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: NA
Secondary (Polite) File Download Max Size: NA
Execution Guidelines

- 1 pixel black/dark border for creative is required.

- Ad cannot resemble BBC contents.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines NA
Video Guidelines NA
Audio Guidelines NA
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21
Markets Availability All available markets
Device Availability Dimensions (w x h)

Mobile Web (on Large Tablets*; Landscape only)

970x250

Accepted Ad Formats

HTML5 -Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: 200kb max
Secondary (Polite) File Download Max Size: 300kb max
Execution Guidelines

- 1 pixel black/dark border for creative is required.

- Ad cannot resemble BBC contents.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines

The billboard loads and remains in expanded state: 970 x 250

User triggers the optional close button

Collapsed state presents "show ad" button(88x31 or 970x31)

Video Guidelines

Allowed:-

Video max duration: 15sec (Auto-play, sound on mute)

Video max duration: 30sec (User click to play, sound on mute)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max File size: 2.2MB

Frame rate: 24fps recommended

Audio Guidelines

Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button

Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21