Billboard
The Billboard provides a beautiful canvas for broad stroke brand building. It serves as an opportunity to engage and provoke audiences with stunning imagery, rich video and stimulating media.
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Mobile Web (on Large Tablets*; Landscape only) 970x250 |
| Accepted Ad Formats |
Gif, Jpeg, PNG - 150 Kb HTML5 -Zip folder 100 KB 3rd party Ad Serving Tag |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | NA |
| Secondary (Polite) File Download Max Size: | NA |
| Execution Guidelines |
- 1 pixel black/dark border for creative is required. - Ad cannot resemble BBC contents. |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines | NA |
| Video Guidelines | NA |
| Audio Guidelines | NA |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Mobile Web (on Large Tablets*; Landscape only) 970x250 |
| Accepted Ad Formats |
HTML5 -Zip folder 100 KB 3rd party Ad Serving Tag |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | 200kb max |
| Secondary (Polite) File Download Max Size: | 300kb max |
| Execution Guidelines |
- 1 pixel black/dark border for creative is required. - Ad cannot resemble BBC contents. |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines |
The billboard loads and remains in expanded state: 970 x 250 User triggers the optional close button Collapsed state presents "show ad" button(88x31 or 970x31) |
| Video Guidelines |
Allowed:- Video max duration: 15sec (Auto-play, sound on mute) Video max duration: 30sec (User click to play, sound on mute) Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended |
| Audio Guidelines |
Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |