Times Square

Times Square is a new ad format that will run only on the Homepage and Indexes. Always Expanded with no close button.

Markets Availability Global excluding UK
Device Availability Desktop
Dimensions (w x h) 900x1
Edge to Edge & 450 pixel depth
Accepted Ad Formats Gif, Jpeg, PNG
HTML5
3rd party Ad Serving Tag (All rich media banner - mandatory)
HTML5 Must be 3rd Party Ad Served only.
HTML5 should support GPT Sync, Async and Legacy Dart rendering.
HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: 100 kb
Secondary (Polite) File Download Max Size: 500 kb
BBC approved third party vendor list Approved 3rd party vendor list
Third Party Ad Serving Creatives This ad format is produced by BBC approved vendors.
Please contact them to build the execution.

Client to provide:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)

Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**

Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart AdServer, The Trade Desk, VPAID

Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
Third Party Vendor Requirements Requirements:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)
Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**
Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart
AdServer, The Trade Desk, VPAID
Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Execution Guideline SPONSORSHIP ONLY & NO TARGETING
Edge to Edge (Repsonsive) width & 450 pixel height
Can include Rich Media - See Glossary
Always Expanded with no close button

The TSQ will live above the Nav Bar on Homepage only. (990x1)
The TSQ unit will be below Nav Bar on Index / Sub Index pages (970x250)
• Pillar Pages:
o Business Pillar
o Innovation Pillar
o Culture Pillar
o Travel Pillar
o Earth Pillar
o NOT News Pillar
o NOT Sport Pillar
o NOT Video Pillar
o NOT Live Pillar

• Only the Sub Indexes / Section Indexes that have TSQ on its Pillar page
o i.e. Travel Sub Index, yes
Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines N/A
Video Guidelines Allowed:
Video max duration: 15 sec (Auto-play, sound on mute)
Video max duration: 30 sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2 MB
Frame rate: 24 fps recommended
Audio Guidelines Allowed - Sound must be on mute
Must implement Audio On/Off Toggle button
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 8-Mar-2024