Find out about audience trends & changing user behaviour with our insight studies developed in conjunction with leading global research bodies.

The New Exec Mindset

Discover what’s going on in the heads of Business Decision Makers and what this means for brands.

Gen Z

Find out what makes Gen Z tick; their relationship with brands and with media brands.

Africa Affluent Millenials

How Africa's growing middle-class consumers engage with different brands.

Science of Engagement

Analysing the link between emotions and their effect on campaign objectives.

Audio: Activated

How to leverage the persuasive power of branded podcasts on listeners.

Science of Memory

Exploring the relationship between emotions and memory with neuroscience.