INSIGHTS


Find out about audience trends & changing user behaviour with our insight studies developed in conjunction with leading global research bodies.

Gen Z

Find out what makes Gen Z tick; their relationship with brands and with media brands.


Africa Affluent Millenials

How Africa's growing middle-class consumers engage with different brands.


Science of Engagement

Analysing the link between emotions and their effect on campaign objectives.


Audio: Activated

How to leverage the persuasive power of branded podcasts on listeners.


Science of Memory

Exploring the relationship between emotions and memory with neuroscience.