Building a Better Future Study

Buildings and the construction industry produce almost 40% of the world’s carbon emissions. Green buildings, which preserve rather than harm the environment by saving energy and water, can play a huge role in tackling the climate emergency. They also have the potential to greatly improve our health, wellbeing and happiness. Building a Better Future, presented by the World Green Building Council, explored what the construction sector is doing to become more sustainable to help us lead happier, healthier lives.

The challenge:

Tell the stories of how buildings significantly affect our environment and wellbeing, especially relevant to explore during a period of time where, around the world, people are spending more time inside their homes than ever before. Additionally, we faced significant filming challenges from Covid-19 as regional lockdowns happened across all of our filming locations.

The response:

We created 27 films, for 24 organisations, across 18 countries. We launched the series on BBC.com on 11th November 2020 and ran social campaign across Twitter, Facebook and LinkedIn, supported by promotion through the Associations network to drive traffic to the site and videos.

The results:

In 6 weeks we achieved 7.6 million impressions across social media, 59.8k video completions, and 1.6m engagements with social posts. Our website on BBC.com also achieved 42k page views, with a phenomenal 2’03” avg time on page.

Are you a global organisation with a story to tell?

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