Websites
Display
Leaderboard - 728x90
The Leaderboard uses a horizontal format that sits at the top of the site, which can stay static or animated, depending on preference.
Wide Leaderboard - 970x90
The Wide Leaderboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970x300 and must include a close button.
Billboard - 970x250
The Billboard provides a beautiful canvas for broad stroke brand building. It serves as an opportunity to engage and provoke audiences with stunning imagery, rich video and stimulating media.
MPU - 300x250
The MPU is a versatile, mobile-friendly format that works cross-platform and enables brands to amplify messaging at scale, both static or animated.
Half Page - 300x600
The Half Page provides a versatile, cross-platform format that allows brands to amplify messaging at scale, which can stay static or animated.
mWeb - 300x50
The mWeb 300x50 banner is usually placed at the top of a page, so it can be seen immediately by the user when the page loads for maximum exposure.
Triplelift-Image
The Triplelift-Image is a native ad format that sits at the top of the page and appears on the BBC homepage, stories, and features site, excluding BBC Earth.
Triplelift-Cinemagraph
The Triplelift-Cinemagraph is a native ad format that sits within the page and appears on the BBC homepage, stories, and features site, excluding BBC Earth.
Triplelift-Video
The Triplelift-Video is an animated native ad format that sits within the page and appears on the BBC homepage, stories, and features site, excluding BBC Earth.
InSkin Pageskin Plus Desktop
The InSkin Pageskin Plus Desktop appears at the top, left and right hand side of the page and remains there even when the user scrolls.
InSkin Pageskin Plus Mobile
InSkin Pageskin Plus Mobile appears at the top, left and right hand side of the page and remains there even when the user scrolls.
LiveIntent Email
The LiveIntent Email ad uses a responsive medium rectangle format and appears mid-page in our popular consumer News and Features emails.
Teads Outstream Desktop
The Teads Oustream Desktop ad appears on desktop below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
Teads Outstream Mobile
The Teads Oustream Mobile ad apears on mobile below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
Sponsorship
Sponsorship 132x64
The Sponsorship 132x64 ad uses a standard static logo format and sits at the top right corner across BBC Reel pages only.
Sponsorship 88x31
The Sponsorship 88x31 ad uses a standard static logo format and sits at the top of various pages and thumbnails across the site.
Video
Headliner (986px minimum x 250px collapsed, 500px expanded)
The Headliner ad appears at the top of the page in a 970x250 slot and pushes the content when expanded. It works across desktop devices and large tablets, and is fully responsive to page width.
Pushdown
The Pushdown ad appears at the top of the page and pushes the content when expanded.
Pre-roll videos
A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.
Interscroller (300x250)
The Interscroller ad serves from a 300x250 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".
Prestitial & Interstitial
Prestitial ads are interactive, full-screen ads that cover the interface of the website. They are entry point ads on any commercialised BBC.com page on mobile devices and only portrait is allowed.
Interstitial ads can be fully interactive, overlaying the web page with the user option to close and continue with content. Both formats are responsive to the device they're viewed upon.
Teads Outstream VOD
The Teads Outstream VOD appears on desktop and mobile below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
InSkin Pageskin PLUS PC
The InSkin Pageskin PLUS PC ad appears at the top, left and right hand side of the page, and remains there even when the user scrolls.
YouTube
The YouTube ad is a pre-roll VOD that appears on the BBC YouTube channel.
Audio
ACast Podcast
The ACast Podcast is an audio ad that is served as a pre, mid or post roll advertisement. Audio is delivered no matter where the content is being consumed, so Acast platforms.