StoryWorks Web Promo

StoryWorks Web Promo ad appears on the BBC News homepage and is a static image with the advertiser's and BBC StoryWork's logos included.

Markets Availability Global excluding UK
Device Availability

New BBC Desktop & Mobile Web

Dimensions (w x h)

Custom [10x10]

Accepted Ad Formats

JPEG, PNG

HTML5 Not Allowed
Initial file load Max File Size: 350 KB max
Secondary (Polite) File Download Max Size: N/A
BBC approved 3rd party vendor list 3rd party vendor must be on BBC's approved vendor list
Third Party Ad Serving Creatives Must not be 3rd party ad served
Third Party Tracking Not Allowed
Third Party Vendor Requirements

.eps Logo

Call to action

Client style guide if desired

Execution Guideline

Hero Image

Image will be scaled & center cropped so that it fills the full space of the design.

Index Logo

The BBC logo to be associated with the campaign Image will be scaled so that it’s height fits within the dimensions There are no maximum or minimum dimensions for the image

Image must be in .jpg or .png format.

Sponsor Logo

The logo associated with the Sponsor of the content

Image will be scaled so that it’s height fits within the dimensions.

There are no maximum or minimum dimensions for the image

Image must be in .jpg or .png format.

Headline

The headline text for the campaign.

The text will wrap indefinitely.

Animation/Looping Guidelines Not allowed
Banner Expansion Guidelines N/A
Video Guidelines Not allowed
Audio Guidelines Not allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 8-Mar-24