Super Headliner
This format appears on top on page in full expansion view, with user initiation to collapse. Fully responsive to 100% page width..
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Desktop & Large Tablet (Landscape) Only Width: Minimum 986px, but fully responsive to 100% page width Height: 500px deep - collapsable to 250px deep |
| Accepted Ad Format: |
3rd party Ad Serving Tag Image files (jpg, png, gif, tiff): No size limit when providing for design; high-res (1000px min ideally) Allowed - Deviceful *only* |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized. CLIENT TO PROVIDE: Image and/or video assets; design files (PSD, EPS, AI) and/or PDF of storyboards; copy (Word doc or in email) |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines |
Always expand DOWN to 500px on rendering. User click-to-collapse |
| Video Guidelines |
Allowed: Recommended 30sec, available up to 60sec User click to play, sound on mute Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 4MB Frame rate: 24fps recommended |
| Audio Guidelines |
Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 14 Working Days: Deviceful has 9-day turnaround time to create unit; BBC has 5-day turnaround time for trafficking. |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 15-5-213 |