News App Leaderboard
The Leaderboard's wide format is reader-friendly and ideal for showcasing brand messaging, product imagery and multimedia at scale which stays static or animated.
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Mobile App |
| Accepted Ad Formats |
Gif, Jpeg, PNG - 150 Kb |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | NA |
| Secondary (Polite) File Download Max Size: | NA |
| HTML5 Info | For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized for Mobile App. |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines | NA |
| Video Guidelines | No Video Allowed |
| Audio Guidelines | No Audio Allowed |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 15-5-23 |
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Mobile App |
| Accepted Ad Formats |
Gif, Jpeg, PNG - 40 kb |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | 200kb max |
| Secondary (Polite) File Download Max Size: | 300kb max |
| HTML5 Info | For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized for Mobile App . |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines |
Mobile Web & App: Allowed - User Tap to Full Screen Must have close button |
| Video Guidelines |
Allowed:- Video max duration: 15sec (Auto-play, sound on mute) Video max duration: 30sec (User click to play, sound on mute) More than 30 sec:(auto play allowed only till 15 seec mark and click to play rest of the video) Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended |
| Audio Guidelines |
Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 15-5-23 |