Prestitial & Intersitial

Prestitial & Intersitial ads are interactive, full-screen ads that cover the interface of the app and appear on swipe of the stories.

Device Availability Dimensions (w x h)

On BBC News app for iOS and Android. BBC Sport app is enabled for F1 and Golf. Responsive to device. Only portrait allowed.

Mobile phone: Portrait only (320x480)

Tablet: Portrait Only (768x1024)

Accepted Formats / Max File Size:

3rd party Tag - must be responsive Tag (3rd party vendor must be on BBC's approved vendor list) News App: JPEG accepted - 320x480 and 768x1024 & 1024x768 needed JPEG, PNG, animated GIF - Refer above for dimension

Max file size: 80kb

3rd party vendor must be on BBC's approved vendor list

Backup Image formats/ Max File Size:

GIF, JPEG, animated GIF, PNG

Max file size: 80kb

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
HTML5 Info For more info on HTML5:
Third Party Ad Serving Creatives


3rd party vendor must be on BBC's approved vendor list_x000D_ Tag must be SSL/Secured only.

Execution Guidelines

a) Close X button: Publisher will be implementing the close button whether its served via 1st party or 3rd party. Close button must be always visible, top-right corner.

b) Auto Close Action: Please include auto-close action after 15 sec regardless of user interaction if ad served by 3rd party vendor.

c) 1 pixel black/dark border for creative must be implemented. Ad cannot resemble BBC contents.

d) Expanding size is not allowed.

e) Interstitial will appear in before 2nd article and will be frequency cap once every 24 hours per user between BBC pages.

Animation/Looping Guidelines Animation & Looping: Up to 15 sec max. (All animation should stop by 15 sec)
Video Guidelines

Allowed - via 3rd party ad served

Video Max Duration: 15sec (Auto-play, sound must be on mute)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max file size: 1.1 MB

Frame rate: 24fps recommended

Audio Guidelines

Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button

Short Intro for Overview Page

Interstitial ads are interactive, full-screen ads that cover the interface of the app(its appears on swipe of the stories)

Ad Submission Deadline 7 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 11-Jan-22