mApp 320x50
The mApp 320x50 ad is usually placed at the top of a web page, so it will be seen immediately by the user when the page loads, and remains static.
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Mobile Apps (iOS & Android) 320x50 |
| Accepted Ad Formats |
Gif, Jpeg, PNG - 40 Kb HTML5 -Zip folder 100 KB 3rd party Ad Serving Tag |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| HTML5 Info | For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized. |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Video Guidelines | No Video Allowed |
| Audio Guidelines | No Audio Allowed |
| Short Intro for Overview Page | 320x50 ad is usually placed at the top of a page, so as to be seen by the user immediately when the page loads it stays static |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |