mApp 320x50

The mApp 320x50 ad is usually placed at the top of a web page, so it will be seen immediately by the user when the page loads, and remains static.

Markets Availability All available markets
Device Availability Dimensions (w x h)

Mobile Apps (iOS & Android)


Accepted Ad Formats

Gif, Jpeg, PNG - 40 Kb

HTML5 -Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
HTML5 Info For more info on HTML5:
Execution Guideline

1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Short Intro for Overview Page 320x50 ad is usually placed at the top of a page, so as to be seen by the user immediately when the page loads it stays static
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21