The YouTube ad is a pre-roll VOD that appears on the BBC YouTube channel.

Markets Availability All available markets
Device Availability Dimensions (w x h)

Desktop & Mobile


Accepted Ad Formats

Client's YouTube Video URL

Vast 2.0 tag for Non skip

Vast 3.0 for Skippable


3rd party vendor must be on BBC's approved vendor list

Max Video Duration

15 sec non skippable (All markets)

20 sec non skippable(EMEA,India,Mexico,Malaysia and Singapore only)

60 sec to 6 minutes(Skippable video with skip enable at 5 seconds)

Max File Size

Up to 15 sec video: 1.1 MB

16 sec - 30sec video: 2.2 MB

31 sec - 6 minutes : 5 MB

Youtube technical specs
Video Execution Guideline

Must upload video to YouTube and set as Public or Unlisted (refer to Google's help link for uploading videos.

Audio Guidelines

Sound must be on mute / Sound must be user click initiated.

Audio buttons will be added automatically

Additional resources -Youtube vast validator
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21