YouTube

The YouTube ad is a pre-roll VOD that appears on the BBC YouTube channel.

Markets Availability All available markets
Device Availability Dimensions (w x h)

Desktop & Mobile

480x360(Non-Skippable)

480x361(Skippable)

Accepted Ad Formats

Client's YouTube Video URL

Vast 2.0 tag for Non-skippable

Vast 3.0 for Skippable

VPAID is not allowed on YouTube

MP4

3rd party vendor must be on BBC's approved vendor list

Video Duration

YouTube-hosted / Site served:

6 seconds maximum for bumper ads

15 seconds maximum for non-skippable ads (All markets)

20 seconds maximum for non-skippable ads (EMEA, India, Mexico, Malaysia and Singapore only)

12 seconds minimum to 6 minutes maximum for skippable ads

60 seconds maximum for skippable ads on YouTube Kids

Third-Part Served (VAST-Compliant):

6 seconds maximum for bumper ads

15 seconds maximum for non-skippable ads (All markets)

20 seconds maximum for non-skippable ads (EMEA, India, Mexico, Malaysia & Singapore only)

Up to 6 minutes maximum for skippable ads (Skippable video with skip enable at 5 seconds)

Max File Size

Up to 15 sec video: 1.1 MB

16 sec - 30sec video: 2.2 MB

31 sec - 6 minutes : 5 MB

Youtube technical specs https://support.google.com/displayspecs/answer/6244563?hl=en&amp%3Bref_topic=6244532
Specs for all YouTube formats and campaign types https://support.google.com/google-ads/answer/13547298?hl=en
Video Execution Guideline

Must upload video to YouTube and set as Public or Unlisted (refer to Google's help link for uploading videos.)

https://support.google.com/youtube/answer/57407?visit_id=636712952697053765-1797368776&rd=1

Audio Guidelines

Sound must be on mute / Sound must be user click initiated.

Audio buttons will be added automatically

Additional resources -Youtube vast validator https://ytvastqa.appspot.com/
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 08-11-23