The Pushdown ad appears at the top of the page and pushes the content when expanded.
|Markets Availability||All Areas and sites|
|Device Availability Dimensions (w x h)||
Desktop & Large Tablet (Landscape) only
970 x 66 (expanded to 970 x 418)
|Accepted Ad Format:||
HTML5 - Zip folder 100 KB
3rd party Ad Serving Tag
Must be 3rd Party Ad Served only
HTML5 should support GPT Sync, Async and Legacy Dart rendering
HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing.
1 pixel black/dark border for creative that has white background.
Ad cannot resemble BBC contents.
|Animation/Looping Guidelines||Animation & Looping: Allowed. Up to 30sec max|
|Banner Expansion Guidelines||
Desktop & Large Tablet(only):
Allowed - Can only be click to expand from 970x66 to 970x418 max size with close button.
Expansion DOWN only.
Expanding Pushdown ad units "push" page content down rather than expanding over page content.
Ad automatically expands for 7 seconds then auto-retracts.
Manual expansion on click ONLY, anytime after initial auto-expand.
two options for submitting tags:
1. Auto-expand - 1 tag
2. Manual expand file that will expand upon user interaction (click only) any time after the initial auto-expand - 2 tags
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
More than 30 sec (Autoplay allowed only till 15 sec mark and click to play rest of the video)
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2MB
Frame rate: 24fps recommended
Allowed - Sound must be on mute.
Must implement Audio On/Off Toggle button
|Ad Submission Deadline||5 Working Days|
|Ad Policies and Technical Specifications||BBC Ad Policies and Technical Specs|