The Pushdown ad appears at the top of the page and pushes the content when expanded.

Markets Availability All Areas and sites
Device Availability Dimensions (w x h)

Desktop & Large Tablet (Landscape) only

970 x 66 (expanded to 970 x 418)

Accepted Ad Format:

HTML5 - Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list


Must be 3rd Party Ad Served only

HTML5 should support GPT Sync, Async and Legacy Dart rendering

HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing.

Execution Guideline

1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines

Desktop & Large Tablet(only):

Allowed - Can only be click to expand from 970x66 to 970x418 max size with close button.

Expansion DOWN only.

Expanding Pushdown ad units "push" page content down rather than expanding over page content.

Ad automatically expands for 7 seconds then auto-retracts.

Manual expansion on click ONLY, anytime after initial auto-expand.

two options for submitting tags:

1. Auto-expand - 1 tag

2. Manual expand file that will expand upon user interaction (click only) any time after the initial auto-expand - 2 tags

Video Guidelines


Video max duration: 15sec (Auto-play, sound on mute)

Video max duration: 30sec (User click to play, sound on mute)

More than 30 sec (Autoplay allowed only till 15 sec mark and click to play rest of the video)

Must implement Play/Pause, Audio On/Off Toggle Button

Video Max File size: 2.2MB

Frame rate: 24fps recommended

Audio Guidelines

Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button

Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21