The Triplelift-Cinemagraph is a native ad format that sits within the page and appears on the BBC homepage, stories, and features site, excluding BBC Earth.

Markets Availability Homepage, News Story pages & Feature sites (except BBC Earth).
Accepted Ad Formats

Animated .gif or .mov file of Cinemagraph

(images should be free of text) -< 1.5 MB

3rd party vendor must be on BBC's approved vendor list

Execution Guidelines

Headline- 30 characters or less

(copy should be able to stand alone)

Landing url

Logo-Format: JPEG / transparent PNG recommended

Minimum size: 300 pixels

Recommended: 2 versions (light and dark)

Tracking Pixel-Please provide tag trafficking worksheet for impression and click tracking pixels in excel format

Third party trackers - A 3rd party trackers from BBC's approved vendor list are accepted as long as they are 1x1 image tag

Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Ad Submission Deadline 7 Working Days
Specs Updated 24-5-21