The Interscroller ad serves from a 320x600 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".

Markets Availability Global excluding UK
Device Availability All phones - Mobile Web - Article pages only
Dimensions (w x h) 320x600
Accepted Ad Formats 3rd party Tag - must be responsive Tag
For Interscrollers - Only Celtra, Sizmek & Bonzai allowed

HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing

For more info on HTML5:

Initial file load Max File Size: 60kb max initial load
Secondary (Polite) File Download Max Size: 1 MB
BBC approved third party vendor list Approved 3P Vendor List
Third Party Ad Serving Creatives 3rd party Tag - must be responsive Tag
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor Requirements N/A
Execution Guideline Responsive - Expansion automatic - to full width of screen
Top bar above creative will show ADVERTISMENT, bottom bar will show CONTENT CONTINUES
Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines N/A
Video Guidelines Allowed:-
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2MB
Frame rate: 24fps recommended
Video bitrate: 512 kbps
Audio bitrate: 96 kbps
Audio Guidelines Allowed - Sound must be on mute.
Must implement Audio On/Off Toggle button
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 12-Mar-2024