MPU
The MPU is a versatile, mobile-friendly format that works cross-platform and enables brands to amplify messaging at scale, both static or animated.
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Desktop, Mobile Web 300x250 |
| Accepted Ad Formats and File size |
Gif, Jpeg, PNG - 40 Kb HTML5 -Zip folder 100 KB 3rd party Ad Serving Tag |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | NA |
| Secondary (Polite) File Download Max Size: | NA |
| HTML5 Info | For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized for Mobile Web |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines | NA |
| Video Guidelines | NA |
| Audio Guidelines | No Audio Allowed |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Desktop, Mobile Web 300x250 |
| Accepted Ad Formats and File size |
HTML5 -Zip folder 100 KB 3rd party Ad Serving Tag |
| HTML5 | HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | 200kb max |
| Secondary (Polite) File Download Max Size: | 300kb max |
| HTML5 Info | For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized for Mobile Web |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines |
Desktop: Allowed - Can only be click to expand from 300x250 to 600x600 max size with close button. Expansion must be Left and Down Mobile web: Allowed - User Tap to Full Screen Must have close button |
| Video Guidelines |
Allowed:- Video max duration: 15sec (Auto-play, sound on mute) Video max duration: 30sec (User click to play, sound on mute) Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended |
| Audio Guidelines |
Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |