Headliner Expanded

The Headliner Expanded ad appears at the top of the page in a 970x250 slot and pushes the content when expanded. It works across desktop devices and large tablets, and is fully responsive to page width.

Markets Availability Global excluding UK
Device Availability Desktop
Dimensions (w x h) Edge to edge width & 250 pixels deep
500 pixels deep when expanded
Accepted Ad Formats Gif, Jpeg, PNG
3rd party Ad Serving Tag (All rich media banner - mandatory)
HTML5 Must be 3rd Party Ad Served only.
HTML5 should support GPT Sync, Async and Legacy Dart rendering.
HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3rd party vendor list
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor Requirements Requirements:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)

Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**

Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart
AdServer, The Trade Desk, VPAID

Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Edge to Edge (Responsive) width & 250 pixel height
Edge to Edge (Responsive) width & 500 pixel height when expanded
Can include Rich Media - See Glossary
Animation/Looping Guidelines Animation & Looping is Allowed. Up to 30sec max
Banner Expansion Guidelines User click-to-expand DOWN (pushes down site content): to 500px
User click-to-collapse
Full canvas size (collapsed): 2160x500
Safe zone (collapsed): 1972x500 (centered in canvas)
Full canvas size (expanded): 2160x1000
Safe zone (expanded): 1972x1000 (centered in canvas)
Video Guidelines Allowed: 15sec recommended
User click to play, sound on mute
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2MB
Frame rate: 24fps recommended
Audio Guidelines Allowed - Sound must be on mute.
Must implement Audio On/Off Toggle button
Ad Submission Deadline 14 Working Days: Deviceful has 9-day turnaround time to create unit; BBC has 5-day turnaround time for trafficking.
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 14-Mar-2024