Leaderboard

The Leaderboard uses a horizontal format that sits at the top of the site, which can stay static or animated, depending on preference.

Markets Availability All available markets
Device Availability Dimensions (w x h)

Desktop, Mobile Web

728x90

Accepted Ad Formats

Gif, Jpeg, PNG - 40 Kb

HTML5 -Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: NA
Secondary (Polite) File Download Max Size: NA
HTML5 Info For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Execution Guideline

1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized for Mobile Web.

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines NA
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21
Markets Availability All available markets
Device Availability Dimensions (w x h)

Desktop, Mobile Web

728x90

Accepted Ad Formats

HTML5 -Zip folder

100 KB 3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list

HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: 200kb max
Secondary (Polite) File Download Max Size: 300kb max
HTML5 Info For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Execution Guideline

1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized for Mobile Web .

Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines

Desktop:

Allowed - Can only be click to expand from 728x90 to 728x300 max size with close button.

Expansion must be DOWN only

Mobile web:

Allowed - User Tap to Full Screen

Must have close button

Video Guidelines

Allowed:-

Video max duration: 15sec (Auto-play, sound on mute)

Video max duration: 30sec (User click to play, sound on mute)

Must implement Play/Pause, Audio On/Off Toggle Button Video

Max File size: 2.2MB

Frame rate: 24fps recommended

Audio Guidelines

Allowed - Sound must be on mute.

Must implement Audio On/Off Toggle button

Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 24-5-21