Websites
Display
Image Scroller
The Image Scroller is a custom ad unit that can live in any mid slot across the whole website. It includes a parallax feature, so as the user scrolls up and down the page the image appears within content. Users can choose to replay video and interact with any components in the ad.
Video Scroller
The Video Scroller is a custom ad unit that can live in any mid slot across the whole website. It has a parallax feature and users will see auto-play video within content as they scroll.
Video Banner
The Video Banner is a custom ad unit appears in any mid slot on BBC, includes an auto-play video on left side with a logo, title and descriptor text on the right.
Half Page
The Half Page provides a versatile, cross-platform format that allows brands to amplify messaging at scale, which can stay static or animated.
Billboard
The Billboard provides a beautiful canvas for broad stroke brand building. It serves as an opportunity to engage and provoke audiences with stunning imagery, rich video and stimulating media.
Leaderboard
The Leaderboard uses a horizontal format that sits at the top of the site, which can stay static or animated, depending on preference.
Wide Billboard
The Wide Billboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970x300 and must include a close button.
MPU
The MPU is a versatile, mobile-friendly format that works cross-platform and enables brands to amplify messaging at scale, both static or animated.
StoryWorks Web Promo
StoryWorks Web Promo ad appears on the BBC News homepage and is a static image with the advertiser's and BBC StoryWork's logos included.
Headliner
The Headliner is a responsive ad that appears at the top slot of the page, appearing edge-to-edge on the users' screen. If incorporating the expansion feature, the unit can include a pressable button to expand the height of the unit and push down BBC content. The Headliner works across desktop devices and large tablets and is fully responsive to page width.
Mobile Display
Mobile Banner
The mWeb 300x50 banner is usually placed at the top of a page, so it can be seen immediately by the user when the page loads for maximum exposure.
Interscroller
The Interscroller ad serves from a 320x600 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".
Interstitial
Mobile Interstitial ads are interactive, full-screen ads that cover the interface of the website. They are entry point ads on any commercialised BBC.com page on mobile devices and only portrait is allowed.
Sponsorship
Times Square
Times Square is a new ad format that will run only on the Homepage & Index pages. Always Expanded with no close button.
Sponsorship Logo
The Sponsorship Logo indicates content in direct association with BBC globally renowned and award-winning journalism. Sponsorship labelling to be included in all series/franchise Pillar and Sub-Section index pages.
Skybox
Skybox is a new ad format that will run on Desktop Only, on all index pages
Video
Outstream
The Oustream ad appears on desktop below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
Pre-roll videos
A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.
