StoryWorks Web Promo

StoryWorks Web Promo ad appears on the BBC ROS pages and is a static image with the advertiser's logo included.

Markets Availability Global excluding UK
Device Availability New BBC Desktop & Mobile Web
Dimensions (w x h) Responsive
Accepted Ad Formats JPEG, PNG
HTML5 Not Allowed
Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list N/A
Third Party Ad Serving Creatives N/A
Third Party tracking Approved 3rd party vendor list
Third Party Vendor Requirements N/A
Execution Guideline

Story Image
Image will be scaled ∧ center cropped so that it fills the full space of the design
150kb
1920x1080 (16:9)
JPG, GIF, PNG

Story Title

Max 20 characters

Story Headline
The headline text for the campaign.
The text will wrap indefinitely.
Max 65 characters.

Sponsor Logo
The logo associated with the Sponsor of the content
Image will be scaled so that it's height fits within the dimensions.
10kb
100x50
PNG with transparent background
Animation/Looping Guidelines Not allowed
Banner Expansion Guidelines N/A
Video Guidelines Not allowed
Audio Guidelines Not allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 23-May-2024